Add direct mail to your Klaviyo strategy

The truth is, we all love getting mail. And nothing feels quite like opening your mailbox to find a real life, physical postcard or catalog from a brand you love: highlighting that new outfit, gadget, or toy that somehow looks like it was picked out just for you. Your customers feel that too. In this course, you will learn how to create that moment for them. We will cover how to evaluate whether direct mail is right for your brand, build a strategy around the Klaviyo flows you might already have, and launch with confidence, featuring our premier partner and pal, PostPilot.

By the end of this course, you will be able to:

1. Explain what modern direct mail is and why it works alongside email and text
2. Determine whether direct mail is a fit for their brand
3. Identify the highest-impact use cases for direct mail within Klaviyo flows
4. Build a basic direct mail strategy using their existing Klaviyo segments
5. Connect a direct mail platform to Klaviyo using webhook logic
6. Measure and optimize their direct mail performance over time

Take this course if:

This course is for you whether you want to add direct mail to your marketing strategy, or you already use it and want better results.

Monica Sindwani Walsh is a principal partner education specialist at Klaviyo. She has a background in customer education, admissions marketing, and teaching. When not at work, you can find Monica hiking, biking, and trying out new recipes and restaurants.