Automate the customer journey with flows

Flows send messages to subscribers based on their personal actions, ensuring that messages are timely and relevant to their experience with your brand. This course will help you make the most of your automated messages by exploring how different flows can facilitate the customer journey and convert a casual visitor into a loyal customer. You’ll learn how flows fit into the stages of the customer journey from a high level and discover new opportunities to improve your customer journey. 

By the end of this course, you'll be able to:

• Identify the stages of the customer journey
• Explain how flows accelerate customers through each stage
• Build key flows for each stage of the journey
• Implement best practices to boost flow effectiveness

Take this course if:
You have a basic understanding of flows and want to improve and expand upon your automations. To get a foundational understanding of flows, head to Getting started with flows first. 

Your instructor:

Julia LiMarzi is a content specialist at Klaviyo with a background in subscription ecommerce brands, owned marketing, and SEO. In her free time, she loves reading, learning new languages, and hiking. Connect with Julia on LinkedIn or the Klaviyo Community.