Getting started with segments

Emails sent to highly targeted segments lead to 2X the average open and click rates compared to emails sent to unsegmented lists. Through segmentation, you can group audience members based on their characteristics, interests, and interactions with your brand. Learn more about what segments are, how to build them in Klaviyo, and how to use them effectively to send more relevant marketing messages.

After completing this course, you will be able to:

• Explain what a segment is.
• Access Klaviyo's pre-built segments.
• Build a segment from scratch.
• Gain inspiration for which segments to target.
• Expand your segments with conditional logic.
• Send campaigns to targeted segments.

Take this course if:

You are new to Klaviyo and want to learn how to build your very first segments.

Your instructor:

Michaela Fooksa is a developer education specialist at Klaviyo with a background in education and computational biology. When not at work, you can find her exploring local trails on skis or on foot or curled up with a book. Connect with Michaela on LinkedIn or the Klaviyo Community.