Getting started with SMS lists & segments

This course will teach you how to grow your text subscriber list, execute a segmentation strategy, measure segment performance, and apply best practices to better engage your subscribers.

By the end of this course, you will

• Summarize the difference between lists & segments
• Import existing text subscribers
• Set up sign-up forms to collect new subscribers
• Set up Consent at Checkout
• Build key text message segments
• Use segments for targeted campaigns
• Measure performance

Take this course if you are new to Klaviyo SMS, or want to level up your text message list growth and segmentation strategies.

Note: This course is part 2 of 5 of the Getting started with mobile messaging learning path.

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family.