Send emails that convert

This course is designed to elevate your email marketing efforts beyond basic sending. You'll learn how to create visually compelling messages that capture attention and drive action. You'll also review best practices for advanced scheduling and segmentation to ensure optimal delivery and relevance, along with practical A/B testing techniques to continuously refine and maximize your campaign performance.

By the end of this course, you’ll be able to:

• Audit your current branding with email as a focus.
• Explain what makes an email profitable.
• Identify successful email design elements.
• Personalize emails for each target audience member.
• Experiment to find what resonates with email subscribers.
• Apply best practices for designing high converting emails.

Take this course if:

You are an advanced Klaviyo user focused specifically on developing or implementing a marketing strategy for a brand. 

Note: This course is part 4 of 8 of the Klaviyo strategist certificate.

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family.