Set clear goals for BFCM

In this course, you’ll learn how to define your BFCM objectives, audit your Klaviyo account, protect your sender reputation, and build an effective retention marketing plan using proven strategies from Klaviyo experts and industry leaders.

By the end of this course, you will be able to:

• Create measurable goals for BFCM success.
• Choose relevant KPIs to track BFCM performance.
• Explain why deliverability and sender reputation matter during BFCM.
• Evaluate BFCM readiness using a checklist.

Take this course if:

You're a solopreneur or small business owner with a lean team, heading into your first BFCM using Klaviyo.