Getting started with SMS campaigns

This course will teach you what text message campaigns are, how to develop a text message campaign strategy, how to send a text message campaign in Klaviyo, and best practices for better engaging your subscribers.

By the end of this course, you will be able to:

• Summarize the difference between campaigns and flows
• Implement text campaigns into your existing email campaign strategy
• Design strategic campaigns designed to engage and convert your subscribers
• Create and send a text campaigns in Klaivyo
• Measure campaign performance
• Act on text performance metrics

Take this course if you are new to Klaviyo SMS, or want to level up your text campaign strategy.

Note: This course is part 4 of 5 of the Getting started with mobile messaging learning path.

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family.