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Klaviyo Academy

Build your skills and sharpen your strategy with free courses, quick guides, live trainings, and certificates that fit your schedule.

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Certificate: Practitioner certificate

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Gain the skills to master the core features of the Klaviyo platform with the Klaviyo practitioner certificate.

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Certificate

Align with Klaviyo's autonomous B2C CRM framework

In this course, you'll learn the core pillars that make up Klaviyo’s platform, and how a centralized solution enables them to better attract and re...

5 minutes

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Choose from a variety of options that fit your schedule and learning preference

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Credentials

Earn a certificate and share your expertise with your network.

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Courses

Develop marketing skills through structured lessons and exams.

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Live training

Get hands-on learning and live answers to your questions.

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Quick guides

Learn top marketing strategies in 15 minutes or less.

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Best practices

Discover our best approaches for your marketing goals.

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Popular and trending resources

Check out the latest courses, guides, and training from our team of global experts.

Course

Partner program fundamentals

Learn about the benefits and requirements of Klaviyo's Partner Program, as well as how to access exclusive partner resources that enable you to grow your business.

59 minutes

Certificate

Klaviyo sales certificate

Master the skills to sell Klaviyo as a B2C CRM. Learn to run discovery, pitch, handle objections, and build pricing models to grow client results and your agency. Built with insights from top partners and Klaviyo’s sales experts.

3 hours 33 minutes

Certificate

Klaviyo practitioner certificate

Gain the skills to master the core features of the Klaviyo platform with the Klaviyo practitioner certificate.

5 hours 13 minutes

Course

Price your agency services

Develop a robust pricing framework for Klaviyo services, transition from hourly or project to retainer pricing, and optimize your pricing model.

31 minutes

Achieve your goals with learning paths

Explore our guided training collections to build skills specific to your marketing goals.

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Klaviyo Academy on YouTube

Check out our YouTube for more expert tips, walkthroughs, and real life success stories.

Smiling woman looking excitedly at her phone displaying a text message marketing yoga wear, with the text "Turn Texts Into Sales" on the left.

How to Use SMS Marketing to Boost Conversions and Drive Immediate Revenue

Text 'Fix Your Content Calendar' next to a woman pondering a digital content calendar.

How to Build an Advanced Omnichannel Content Calendar (Klaviyo Guide)

How to Use Forms at Every Stage of the Marketing Funnel (Klaviyo Guide)

A smartphone displays an RCS message with product categories and a product image, beside text stating "RCS makes text messages richer and more engaging."

How to Create Engaging Text Messages with RCS Business Messaging

Turn Instagram followers into subscribers automatically, shown with a software interface for collecting contact information and sending messages.

How to Turn Instagram Followers into Email & SMS Subscribers with Social Auto-Replies

Check out our YouTube channel for more expert tips, walkthroughs, and real life success stories

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The packaging framework helped me think strategically about how to present and scale my services. It gave me a clear roadmap to evolve my offerings and drive long-term growth.

Klaviyo sales certificate