Getting started with Klaviyo CDP

Learn how to configure and customize each feature of Klaviyo CDP to fit your business.

Getting started with Klaviyo CDP

Curriculum

About this course

About this course

Ready to see how Klaviyo CDP can put your customer data at the center of everything? Follow this step-by-step onboarding guide to learn how to use each feature, and then start taking action from your newfound insights right away. 

After completing this course, you will be able to:

  • Configure 3 key funnels
  • Customize your RFM analysis model
  • Build segments using RFM profile properties
  • Change your custom CLV calculation window
  • Interpret data from the audience performance report
  • Set up data transformation rules
  • Sync Klaviyo with your data warehouse
  • Identify relevant use cases for webhooks, Code, and the group membership API

NOTE: Klaviyo CDP is not included in the standard Klaviyo marketing suite.  

Take this course if:
You have purchased the Klaviyo CDP subscription, or you have enabled a free trial of Klaviyo CDP in your account. This is for users who are new to Klaviyo CDP and want to learn more about each feature, and how to see immediate value from the product.