Personalizing Your Emails

Personalizing Your Emails

Learn how to personalize your emails to resonate with recipients and boost engagement.

About this course

Email personalization is at the core of great marketing. Klaviyo makes it easy to send targeted messages to your subscribers to build brand loyalty and brand community. Getting the right message to the correct audience is crucial to building an engaged customer base that comes back for a second and third purchase. This course will run through how best to personalize your emails and give you tips on how to continue personalizing the shopping experience beyond email for each of your subscribers.

In this course, we'll cover:

  • Gathering information for personalization
  • Creating segments
  • Email personalization tips and next steps

Take this course if:

You are brand new to email marketing and want to learn how you can use personalization to connect with your subscribers. 

Curriculum24 min

  • Introduction
  • Before Getting Started 2 min
  • Create Segments for Personalization
  • Basic Segments 3 min
  • Behavior Targeting Segments 5 min
  • Demographic Targeting Segments 2 min
  • Email Personalization Tips
  • Insert Properties 2 min
  • Show/Hide Blocks 1 min
  • Next Step in Personalizing
  • Signup Forms 1 min
  • Flows 2 min
  • Advertising 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Email personalization is at the core of great marketing. Klaviyo makes it easy to send targeted messages to your subscribers to build brand loyalty and brand community. Getting the right message to the correct audience is crucial to building an engaged customer base that comes back for a second and third purchase. This course will run through how best to personalize your emails and give you tips on how to continue personalizing the shopping experience beyond email for each of your subscribers.

In this course, we'll cover:

  • Gathering information for personalization
  • Creating segments
  • Email personalization tips and next steps

Take this course if:

You are brand new to email marketing and want to learn how you can use personalization to connect with your subscribers. 

Curriculum24 min

  • Introduction
  • Before Getting Started 2 min
  • Create Segments for Personalization
  • Basic Segments 3 min
  • Behavior Targeting Segments 5 min
  • Demographic Targeting Segments 2 min
  • Email Personalization Tips
  • Insert Properties 2 min
  • Show/Hide Blocks 1 min
  • Next Step in Personalizing
  • Signup Forms 1 min
  • Flows 2 min
  • Advertising 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min