Build and maintain your sender reputation

About this course

In order for your emails to reach subscribers, you need to be conscious of your sender reputation. Learn about what a sender reputation is, and which factors can influence your reputation among email inbox providers. Then, get actionable tips for maintaining a strong reputation by controlling who you send to and who you don’t.

By the end of this course, you will be able to:

  • Explain the impact of your sender reputation on your email marketing performance
  • Identify which warming process to use if you are new to Klaviyo
  • Build and customize your engaged segments
  • Grow a quality list by using double opt-in 
  • Create an engagement-based sending schedule
  • Create a winback flow to automatically re-engage subscribers
  • Set up a sunset flow that to help with list cleaning

Take this course if:

You are responsible for planning, managing or executing an email marketing strategy. 

Note: This course is part 2 of 4 of the deliverability certificate.

Your instructor:

Jenn brisebois headshot
Jenn Brisebois is a principal customer education specialist at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on LinkedIn or on Klaviyo Community.
Build and maintain your sender reputation
29 min
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