Preparing for Black Friday / Cyber Monday

Preparing for Black Friday / Cyber Monday

This course will walk you through how to prepare a content strategy that reaches beyond the BFCM season.

About this course

Planning your Black Friday/Cyber Monday (BFCM) marketing in advance helps you be prepared when busy season rolls around. To help you out, this course will go over important flows to use and best practices for developing a content strategy to reach audiences even once the BFCM season is over.

In this course, we’ll cover:

  • How to prepare key flows for BFCM
  • How to employ signup forms for BFCM
  • General BFCM Best Practices
  • What to do next

Take this course if:

This course is perfect if you are early on in preparing for BFCM and want to get a head start in gearing up for the holiday season. If Black Friday is approaching in the next week, skip ahead to our course, Gearing Up for Black Friday / Cyber Monday: Crash Course which discusses what to do the week of BFCM.

Your instructor:

Geanna Flavetta is a manager on Klaviyo’s Growth Success Team. She’s dedicated to helping Klaviyo customers feel empowered to own their destiny. In her free time, you can find Geanna going on walks with her labradoodle and perfecting new recipes with her husband. Connect with her on LinkedIn or the Klaviyo Community.
 

Curriculum19 min

  • Introduction
  • Best Practices for Preparing for BFCM 2 min
  • Automate this BFCM
  • Update Your Flows 3 min
  • Prepare BFCM Forms 3 min
  • Best Practices for BFCM
  • Develop a Content Calendar That Extends Beyond BFCM 1 min
  • Optimize Your Marketing Channels 2 min
  • Test New Ideas for BFCM 1 min
  • Don't Underestimate Site Traffic 1 min
  • Don't Blast Your Whole List 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Planning your Black Friday/Cyber Monday (BFCM) marketing in advance helps you be prepared when busy season rolls around. To help you out, this course will go over important flows to use and best practices for developing a content strategy to reach audiences even once the BFCM season is over.

In this course, we’ll cover:

  • How to prepare key flows for BFCM
  • How to employ signup forms for BFCM
  • General BFCM Best Practices
  • What to do next

Take this course if:

This course is perfect if you are early on in preparing for BFCM and want to get a head start in gearing up for the holiday season. If Black Friday is approaching in the next week, skip ahead to our course, Gearing Up for Black Friday / Cyber Monday: Crash Course which discusses what to do the week of BFCM.

Your instructor:

Geanna Flavetta is a manager on Klaviyo’s Growth Success Team. She’s dedicated to helping Klaviyo customers feel empowered to own their destiny. In her free time, you can find Geanna going on walks with her labradoodle and perfecting new recipes with her husband. Connect with her on LinkedIn or the Klaviyo Community.
 

Curriculum19 min

  • Introduction
  • Best Practices for Preparing for BFCM 2 min
  • Automate this BFCM
  • Update Your Flows 3 min
  • Prepare BFCM Forms 3 min
  • Best Practices for BFCM
  • Develop a Content Calendar That Extends Beyond BFCM 1 min
  • Optimize Your Marketing Channels 2 min
  • Test New Ideas for BFCM 1 min
  • Don't Underestimate Site Traffic 1 min
  • Don't Blast Your Whole List 1 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min