Best Practices for Preparing for BFCM 2 min
- Automate this BFCM
Update Your Flows 3 min
Prepare BFCM Forms 3 min
- Best Practices for BFCM
Develop a Content Calendar That Extends Beyond BFCM 1 min
Optimize Your Marketing Channels 2 min
Test New Ideas for BFCM 1 min
Don't Underestimate Site Traffic 1 min
Don't Blast Your Whole List 1 min
- Next Steps
Knowledge Check 3 min
Additional Resources 1 min
Feedback 1 min
Preparing for Black Friday / Cyber Monday
This course will walk you through how to prepare a content strategy that reaches beyond the BFCM season.
Planning your Black Friday/Cyber Monday (BFCM) marketing in advance helps you be prepared when busy season rolls around. To help you out, this course will go over important flows to use and best practices for developing a content strategy to reach audiences even once the BFCM season is over.
In this course, we’ll cover:
- How to prepare key flows for BFCM
- How to employ signup forms for BFCM
- General BFCM Best Practices
- What to do next
Take this course if:
This course is perfect if you are early on in preparing for BFCM and want to get a head start in gearing up for the holiday season. If Black Friday is approaching in the next week, skip ahead to our course, Gearing Up for Black Friday / Cyber Monday: Crash Course which discusses what to do the week of BFCM.