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Klaviyo practitioner certificate

About this certificate

To master Klaviyo, a solid understanding of the platform is essential. The Klaviyo practitioner certificate guides you through the platform's core features, examines practical, real-world examples, and includes actionable steps for implementation. Upon completion, you will take a final exam to earn a professional certificate that you can share on platforms like LinkedIn.

By the end of this certificate, you'll be able to:

  • Align with Klaviyo's B2C CRM framework.
  • Adjust Klaviyo account settings.
  • Integrate your tech stack.
  • Personalize sign-up forms.
  • Grow your audience effectively.
  • Create targeted segments.
  • Build branded templates.
  • Develop a campaign sending strategy.
  • Automate your messaging with flows.
  • Create connected customer experiences with K:Service.
  • Analyze your marketing performance.
  • Use Klaviyo AI features.

Take this certificate if: 

You have a basic understanding of Klaviyo's core features and want to learn intermediate strategies to scale your business. 

Prerequisites:

If you are new to Klaviyo, we recommend taking our getting started content before taking this certificate.

Certificate details:

  • 9 courses
  • 1 certificate exam

Did you know? The Klaviyo practitioner certificate is also available in other languages!

Your instructor:

Portrait of Ashley McDermott, instructor for the Klaviyo product certificate
Ashley McDermott is a Principal Partner Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. 
Klaviyo practitioner certificate
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Course
Align with Klaviyo's autonomous B2C CRM framework
Delve into an overview of the Klaviyo autonomous B2C framework, so you can understand how the platform can support your business goals. Part 1/10.
5 minutes
Course
Manage your Klaviyo account settings and integrations
Set yourself up for long-term success by integrating your tech stack and identifying the core settings that support your account. Part 2/10.
26 minutes
Course
Build and customize your sign-up forms
Use Klaviyo's custom form builder to create highly customized targeted forms. Part 3/10.
26 minutes
Course
Manage your profiles, lists, and segments
Learn how to grow your audience effectively, create targeted segments, and understand the data within each customer's profile. Part 4/10.
37 minutes
Course
Customize your templates and content
Create branded, hyper-personalized messages at scale using custom built templates, product feeds, and coupon codes. Part 5/10.
35 minutes
Course
Send campaigns in Klaviyo
Learn how to create high-performing campaigns in Klaviyo. Part 6/10.
41 minutes
Course
Build relationships with automated flows
Learn how to use Klaviyo flows to earn more revenue and build stronger customer relationships. Part 7/10.
41 minutes
Course
Create connected customer experiences with K:Service
Ready to level up your customer experience? Learn to use unified data to bridge the marketing-service gap, eliminate friction, and drive long-term loyalty. Part 8/10.
32 minutes
Course
Analyze your performance in Klaviyo
Develop key skills to build, maintain, and improve upon an analytics strategy using Klaviyo tools, including custom reports and dashboards. Part 9/10.
33 minutes
Course
Klaviyo practitioner certificate - conclusion and final exam
Earn your Klaviyo practitioner certificate by completing the exam and demonstrating your Klaviyo expertise. Part 10/10.
20 minutes