How to manage your forms in Klaviyo
Make time in your calendar to re-strategize and review audience engagement with your sign-up forms. Keep in mind that what constitutes a "good" form submit rate will vary based on the form's purpose.
While typically dependent on the form’s purpose, successful sign-up forms generally see between 2.75% and 3% form submit rates.
In this video, you will learn how to manage your forms, locate historical data, and use tools in your Sign-up forms tab to analyze results.
Match each form metric on the left with its correct definition on the right.
Metric
Form submit rate
Form view rate
A/B test
Historical data
Definition
A method of comparing two versions of a form to determine which drives better results.
The percentage of site visitors who are shown your form.
Past performance records used to identify trends and inform your future form strategy.
The percentage of visitors who see your form and complete the submission.