Maintain an advanced reporting strategy

Every great marketer knows what’s working and what’s not. In this course, you’ll learn how to analyze performance across channels and turn insights into action. Build a stronger measurement strategy with clear goals and a plan to improve over time.

By the end of this course, you’ll be able to:

• Explain Klaviyo’s omnichannel attribution model.
• Monitor your omnichannel performance across Klaviyo’s Analytics tab.
• Identify core metrics and goals for each channel.
• Review omnichannel campaign builder analytics.
• Analyze your flows’ omnichannel performance and growth.
• Improve common low-performance indicators.
• Integrate Marketing Analytics into your existing strategy.
• Employ advanced reporting strategies with Marketing Analytics.

Take this course if:

You are an advanced Klaviyo user focused specifically on developing or implementing a marketing strategy for a brand. 

Your instructor:

CJ Palmer is a Senior Customer Education Specialist at Klaviyo. Before this role, CJ spent 3 years guiding Klaviyo customers through onboarding and professional services. Outside of work, CJ enjoys spending time with family, reading, and taking long walks with his big Goldendoodle, Marshmallow.