Analyze and improve text message performance

Run reports on the right metrics to show your clients that their money is being put to good use. Then, be armed with best practice recommendations on how to improve metrics that are performing below goal.

By the end of this course, you will be able to:

• Understand which custom reports will be beneficial for SMS reporting.
• Interpret benchmark reports for SMS.
• Improve key SMS metrics like click rate, conversion rate, and unsubscribe rate.
• Manage SMS deliverability with error reporting data.

Take this course if:

You are responsible for retaining or renewing client agreements.

Your instructor:

Jenn Brisebois is a principal customer education specialist at Klaviyo, creating educational resources for both end users and agency partners. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio. Connect with Jenn on LinkedIn or on Klaviyo Community.