How to manage your forms in Klaviyo
Make time in your calendar to re-strategize and review audience engagement with your sign-up forms. Keep in mind that what constitutes a "good" form submit rate will vary based on the form's purpose.
While typically dependent on the form’s purpose, successful sign-up forms generally see between 2.75% and 3% form submit rates.
In this video, you will learn how to manage your forms, locate historical data, and use tools in your Sign-up forms tab to analyze results.
Match each form metric on the left with its correct definition on the right.
Metric
Historical data
Form view rate
Form submit rate
A/B test
Definition
Past performance records used to identify trends and inform your future form strategy.
A method of comparing two versions of a form to determine which drives better results.
The percentage of site visitors who are shown your form.
The percentage of visitors who see your form and complete the submission.