Understand Code
Code is an integrated development environment (IDE) within Klaviyo. With Code, you can write, test, and deploy custom functions directly from this IDE. You can write Code functions in either Python or JavaScript and configure your functions to execute in response to specific events in Klaviyo. This gives you complete control over what happens in response to events without needing to host an external server. Learn more in the video below.
Use Code to consolidate your tech stack
A tech stack refers to all of the different kinds of software and technology a company uses to accomplish their business goals. For instance, if a company uses Klaviyo for email marketing and Advanced KDP, and Shopify for their ecommerce storefront, then their tech stack comprises Klaviyo and Shopify.
Consolidating your tech stack allows you to remove superfluous technologies. By running code directly in Klaviyo, Code can replace some of your external technology and help achieve this goal. Let’s run through some of the core benefits of a consolidated tech stack.
Less expensive
Fewer pieces of technology in your tech stack means fewer recurring subscriptions. This translates to a lower overall overhead cost for the same functionality.
Easier to maintain
Your team only needs to be experts in the platforms you are actually using. By leveraging your existing technologies, like Klaviyo, to perform multiple functions, you remove the need to learn and maintain other systems.
This also allows you to deepen your understanding of the technologies you already use; that way, you’ll work more efficiently and effectively.
Increased accuracy
Keeping all of your customer data in one place allows you to have one source of truth, ensuring that the data you see is accurate, up-to-date, and easily accessible.
Imagine having multiple platforms with customer data, where one platform contains each customer's online orders while the other contains their in-store orders. Other customer information is split between the platforms. Having multiple versions of the same data in different places makes it difficult to understand all of the customer's behavior and can lead to inconsistencies between data across platforms.
More secure
Any connection between 2 pieces of technology presents opportunities for security issues to arise. That is because these tools may need to pass sensitive pieces of information, such as private API keys, back and forth, which puts you at risk for data breaches.
Code can resolve this by maintaining sensitive data in Klaviyo for access in Code functions without needing to pass sensitive data between various tools.