Collect customer data to personalize your messaging

Struggling to make an impact with your personalization? The first step is collecting the right data. This course will introduce you to all the methods within Klaviyo for collecting zero- and first-party data to enrich your customer profiles, build successful segments, and personalize your messaging. 

By the end of this course, you will be able to: 

• Evaluate the importance of zero- and first-party data 
• Plan your data collection strategy
• Prioritize which data to collect
• Collect key data points using Klaviyo and other tools
• Evaluate examples of successful data collection strategies
• Follow best practices for collecting customer data

Take this course if:

You are a marketing strategist at a business with a large customer base, who struggles to prioritize data and personalize at scale.