Deliver richer mobile experiences with RCS

Rich Communication Services (RCS) is transforming mobile messaging by enabling more interactive, branded, and engaging customer experiences. In this course, you’ll explore what RCS is, RCS compliance regulations, how it compares to SMS and other text messaging channels, and where it fits within a modern mobile strategy. You’ll learn how to evaluate high-impact RCS use cases, build RCS campaigns and flows in Klaviyo, and connect RCS with other channels to deliver coordinated omnichannel experiences. The course also covers how to measure and analyze performance using early best practices, so you can continuously optimize your text message program and drive stronger results.

By the end of this course, you will be able to:

• Explain the value of RCS for businesses.
• Enable RCS in your Klaviyo account.
• Describe the types of RCS messages and their capabilities.
• Compare RCS to SMS and MMS.
• Evaluate RCS use cases within an existing text-first mobile strategy.
• Create RCS campaigns in Klaviyo.
• Build RCS flows in Klaviyo.
• Analyze performance data to optimize RCS.
• Identify real-world applications of RCS.
• Apply early best practices to your RCS strategy.

Take this course if:

You're interested in or are already running a text message program, and are interested in sending more rich, interactive mobile messages to your subscribers.

Your instructor: 

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family.