Design a custom segmentation strategy for your business

Your customers are constantly telling you what they're interested in through behavioral signals: the messages they engage with, the links they click, the products they browse, the purchases they make, and more. The highest-performing brands listen to those behavioral signals, analyze those data points in Klaviyo, and apply a custom segmentation strategy to turn them into a robust, holistic marketing strategy.

This course will teach you how they do it, and from there, you can apply the same, repeatable framework to build segments that move the needle for your business.

After completing this course, you will be able to:

• Explain why a custom segmentation strategy drives better business results.
• Identify the customer behaviors that matter most to your business goals.
• Build customer segments in Klaviyo using the custom segmentation formula.
• Create personalized marketing for each customer segment.
• Evaluate segment performance and refine your strategy using Klaviyo analytics.

Take this course if:

You're a marketer who wants to use customer data to reach the right audiences with more relevant marketing throughout the customer journey.

Your instructor:

CJ Palmer is a Senior Customer Education Specialist at Klaviyo. Before this role, CJ spent 3 years guiding Klaviyo customers through onboarding and professional services. When not at work, CJ enjoys spending time with family, reading, and taking long walks with his Goldendoodle, Marshmallow.