Develop an omnichannel content calendar

Master the art of content orchestration! In this course, you’ll learn to construct a dynamic, omnichannel content calendar with seamless execution across every touchpoint. You will gain practical skills to build an organized, actionable plan that drives consistent engagement across channels and delivers measurable results.

By the end of this course, you’ll be able to:

• Build an advanced omnichannel content calendar in Klaviyo.
• Choose the right channel for your message.
• Differentiate deliverability for each channel.
• Choose which actions to incentivize.v
• Develop a discount strategy.
• Differentiate static v unique codes.
• Gain inspiration from other brands.
• Build omnichannel segments.
• Use the omnichannel campaign builder.
• Schedule your omnichannel campaigns.

Take this course if:

You are an advanced Klaviyo user focused specifically on developing or implementing a marketing strategy for a brand. 

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family.