Build a discount strategy that both drives growth and protects ROI
Providing your subscribers with a discount is a common mechanism for encouraging conversion. Sometimes, 20% off is all you need to purchase that item that’s been sitting in your cart!
However, discounting without strategy can be more harmful than helpful; it’s crucial to offer the right incentives to the right people, to protect your margins while growing your revenue.
In the video below, you’ll learn how to build an advanced discount strategy that helps you accomplish just that.
Compare static codes versus unique codes
There are 2 types of coupon codes that you can use: static codes and unique codes . Let’s explore the recommended applications of each type.
Static codes | Unique codes | |
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Definition | A static coupon code is a phrase or alphanumeric string that unlocks a specific discount. | Unique, sometimes called “dynamic,” codes are a random series of numbers or letters that a recipient can use 1 time. Each recipient will receive their own coupon code, and no 2 recipients will have the same code. |
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Use cases | Static discount codes tend to be a great alternative to in-cart discounts.
Static codes can be marketed as a central call-to-action within your overall campaign message. For instance, if you’re having a Fourth of July sale, you can send a campaign with the call-to-action of “Save now with the code REDWHITEBLUE at checkout!”
You may also want to use a static code to easily track how often a code has been used and who used it. | Unique discount codes work best when you are rewarding a recipient for taking a specific action, like signing up for your email newsletter.
You only want that particular recipient to receive the benefit of their action, so using a unique code makes the reward experience feel more personal.
Plus, customers are less likely to share a unique single-use discount code with someone else because they’ll lose the ability to use it themselves. |
Get inspiration for your coupons
Now that you’ve learned about building a discount strategy, and the types of coupons available in Klaviyo, take a look at some example coupons and how you can distribute them across a number of channels. Click into the tabs to view each example.
Sign-up form
If you’re offering a discount in exchange for opting in for marketing, you can easily deliver discount codes in the success message of your sign-up form.
Share your discount via emails, especially when the email is focused on driving conversions for a particular product, collection, or sale.
Mobile messages
Sending discounts via mobile messages creates urgency and drives faster redemption.
Customer Hub
Displaying unused discounts in Customer Hub is a great way to remind people of benefits as they’re actively browsing your site.
Social media
Share static discount codes via social media platforms to encourage your following to convert.