Drive ROI by increasing customer retention rates

Did you know that acquiring a new customer costs five times more than retaining an existing one? Even a 5% improvement in customer retention can boost profits by 25-95% (Outbound Engine). In this course, you'll discover how RFM (Recency, Frequency, Monetary) analysis can strengthen customer relationships and increase your retention rate, driving a higher ROI.

You'll learn to build, implement, and evaluate a successful retention strategy using RFM analysis, funnel analysis, and other key features of the intelligence section of Advanced KDP or Marketing Analytics. By the end of the course, you'll be equipped to drive a powerful retention strategy with Klaviyo.

By the end of this course, you will be able to:

• Understand how the intelligence section of Advanced KDP or Marketing Analytics can increase your retention rate
• Use a repeatable framework to build a retention strategy
• Apply key Klaviyo features to implement a retention strategy
• Evaluate the effectiveness of a retention strategy using Klaviyo
• Learn key use cases on how to build a retention strategy using Klaviyo
• Follow key best practices to build a retention strategy using Klaviyo

Take this course if:

You are a Klaviyo Customer Interested or currently using Klaviyo Advanced KDP or Marketing Analytics and would like to optimize the product to increase your retention rate.

Monica Sindwani Walsh is a principal partner education specialist at Klaviyo.  She has a background in customer education, admissions marketing, and teaching. When not at work, you can find Monica hiking, biking, and trying out new recipes and restaurants. Connect with Monica on Linkedin or the Klaviyo community.