Drive smarter ad spend while growing your list with Klaviyo

This course shows you how to optimize your ad spend by leveraging Klaviyo’s Marketing Analytics or the intelligence section of Advanced KDP. You'll learn how to use RFM analysis to improve ad targeting, grow your list with more effective lookalike audiences, and reduce unwanted leads. You'll also discover how to track performance using Klaviyo reports and Marketing Analytics/Advanced KDP features. By the end of this course, you'll be equipped with actionable steps to drive smarter ad targeting and data-driven optimizations that maximize your ROAS.

By the end of this course, you will be able to:

• Understand how Klaviyo Marketing Analytics and Advanced KDP can improve ROAS.
• Build a strategy for increasing ROAS using Marketing Analytics or the intelligence section of Advanced KDP.
• Apply insights from the RFM analysis report to optimize your advertising strategy.
• Evaluate the impact of your efforts using Marketing Analytics or Advanced KDP reporting tools.
• Learn from key use cases on how to build a repeat purchase rate strategy using Klaviyo.
• Follow key best practices to build a repeat purchase rate strategy using Klaviyo.

Take this course if: You are a Klaviyo Customer interested or currently using Klaviyo Advanced KDP or Marketing Analytics and would like to optimize the product to increase your return on ad spend in Klaviyo

CJ Palmer is a senior customer education specialist at Klaviyo. Before this role, CJ spent three years working closely with Klaviyo customers in onboarding and professional services. Outside of work, you can find CJ spending time with his family, playing ice hockey and rugby, and walking his big Goldendoodle, Marshmallow. Connect with CJ on LinkedIn or the Klaviyo Community.