Enhance your marketing strategy with social media

In this course, you will learn how to transform your social media strategy across organic and paid social with Klaviyo tooling. We will explore how to leverage precise segmentation and automation to deliver personalized content that resonates with your audience. By the end of these modules, you’ll be equipped to drive deeper engagement and maximize ROI through data-driven social campaigns.

By the end of this course, you’ll be able to:

• Understand how to leverage social media across the full customer lifecycle.
• Audit your organic social skills for areas of improvement and growth.
• Understand how social marketing can elevate your social strategy.
• Collect impactful customer consent and data with social marketing.
• Use Klaviyo to get more targeted with paid advertising.
• Update your omnichannel strategy with social media insights.

Note: Klaviyo Social Marketing is a new feature set in Klaviyo. Currently, Social Auto-replies are live to all audiences. That said, paid features in this course, like Custom Questions, are in limited availability through June. If you do not currently see the paid feature options yet in your account, rest assured; they're coming soon! 

Take this course if:

• You are an advanced Klaviyo user focused specifically on developing or implementing a marketing strategy for a brand. 

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England.