How social fits into an advanced strategy
As you expand your omnichannel strategy in Klaviyo, the next step is to integrate social media. Social is a key lever for business growth, and using Klaviyo can help you grow your list and collect data directly within this core channel.
Learn how Klaviyo social marketing fits into your advanced strategy and gain inspiration for your own brand’s social strategy.
Grow via organic and paid social
In this course, we will dive into how you can grow your brand through top, middle, and bottom-of-funnel social media goals. That said, there are distinct social strategies for paid versus organic growth.
For a quick refresher, click into the dropdowns below to understand what we mean by each and how Klaviyo impacts these social tactics.
Organic social
Organic social is free… kind of. While it costs money to invest time and resources into building your social media presence, it requires no additional ad spend.
The benefit is that it is cheaper than paid ads, but the drawback is that it takes much more time and effort to reach new prospects online.
Keep in mind that:
- Organic social is a must. It is expected of brands from today's consumer.
- Your organic social goals can vary by initiative: drive brand awareness, gain subscribers, or increase revenue from a specific campaign.
- Levers for engagement vary by social channel, but can include:
- Stories
- Posts
- Brand profile
Paid social
Paid social is, as the name suggests, social media efforts you pay to scale.
In this case, you pay an ad platform or influencer partner a monetary incentive to share your brand widely online.
Keep in mind that:
- Revenue is your core focus: Profit must outweigh cost; if it doesn’t, your time is better spent elsewhere.
- Levers for engagement vary depending on the ad platform, but some examples include:
- Story ads
- In-feed ads
- Influencer ads
- Lead ads (across types)
What’s next?
Continue forward in this course to learn how to audit your current social presence, employ new advanced strategies using Klaviyo Social Marketing tools, and adjust your full omnichannel strategy using newfound social data.
Let’s jump in!