Getting started with campaigns

This guide is designed for new Klaviyo users and will walk you through the process of creating effective campaigns. We'll leverage insights from thousands of brands to help you create campaigns that maximize your return on investment (ROI).

By the end of this course, you will:

• Build a campaign
• Identify what types of campaigns to send and how often to send each type
• Measure and improve campaign performance
• Apply campaign best practices

Take this course if you are new to Klaviyo campaigns, building campaigns, or want to level up your campaign strategy. If you want help building a starter marketing plan, the Klaviyo Marketing Agent can do the heavy lifting for you. It uses AI insights to suggest a set of educational campaigns, flows, and sign-up forms designed to help you get started fast and start seeing results sooner. Learn how to enable Marketing Agent.

Note: This guide focuses on campaign creation and strategy. Check out our Getting Started with Templates guide to learn about designing email templates.

Your instructors:

Monica Sindwani Walsh is a principal partner education specialist at Klaviyo. She has a background in customer education, admissions marketing, and teaching. When not at work, you can find Monica hiking, biking, and trying out new recipes and restaurants.

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family.