Grow your business with Klaviyo's Meta Ads integration
About this course
Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. With Klaviyo's Meta Ads integration, you'll gain more ownership over the customer journey when advertising on these channels, as you can target existing subscribers and drive business growth long after someone clicks an ad.
Note: Meta is the parent company of Facebook, Instagram, and Messenger.
By the end of this course, you will be able to:
- Integrate Klaviyo and Meta Ads.
- Define key objectives for Meta ads
- Differentiate custom and lookalike audiences
- Develop a targeted audience strategy for ads
- Identify key Meta ad formats
- Create a Meta ad campaign
- Connect lead ads to a Klaviyo list
- Target new leads with personalized messages
- Analyze Meta ad performance
- Gain inspiration from real Meta ads
- Implement Meta ads best practices
Take this course if:
- You have an intermediate understanding of Klaviyo.
- You want to use Klaviyo data to power an ad strategy on Facebook, Instagram, or Messenger.
Your instructor:
Course outline
Lessons
- Set up the Meta ads integration
- Refine your ad strategy with Klaviyo lists and segments
- Create impactful Meta ads
- Sync your Meta lead ad subscribers to Klaviyo
- Analyze your ad performance
- Find inspiration for Meta ads
- Best practices for integrating Klaviyo with Meta ads
- Final quiz
- Additional resources
- Feedback