Create a deliverability report

Navigate to Custom Reports. Choose whether to build a report from scratch and add in deliverability metrics that matter most to you (for email and/or SMS), or utilize a pre-built option.

To simplify this process, you can select Email Deliverability by Campaign, a multi-metric report that is fully constructed in your account with email-specific metrics.

After you run your report and analyze the initial results, pay close attention to where you can improve in your next email send. In particular, aim for “healthy” email deliverability rates, as shown in the table below. These are overall benchmarks, but you can view benchmarks specific to your industry in this article.

If you are in the process of warming your account, send emails gradually to achieve “healthy” rates over time. Likewise, if your deliverability rates consistently land in the “at risk” or "needs attention" regions, you should consider going through the warming process again to get your sender reputation back on track.

Don’t stop there — take your analytics to the next level! Schedule your report to be sent straight to your inbox at a cadence of your choice, say once a month or week.