Personalize the Customer Hub experience

Your Customer Hub is only as powerful as you make it. Don't set it and forget it; instead, refine and optimize the experience to drive higher conversions. In this course, you'll learn how to personalize your Customer Hub to create a more relevant signed-in experience, support shopper self-service, and drive stronger conversion and retention outcomes. 

By the end of this course, you'll be able to:

• Audit a live Customer Hub experience and prioritize improvements based on shopper needs and business goals.
• Personalize the Hub experience for different customer intents and lifecycle moments.
• Set up the right integrations to make Customer Hub more useful and connected.
• Analyze Customer Hub engagement data to make improvements.
• Apply best practices for personalizing Customer Hub.

Take this course if:

You already have Customer Hub set up and are now looking for more intermediate, strategic guidance beyond the basics.

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England.