Plan your omnichannel marketing strategy

In this course, you will learn how to plan your omnichannel marketing strategy by first gaining a deeper understanding of what omnichannel marketing is, how the Klaviyo platform supports your omnichannel strategy, and Klaviyo's omnichannel capabilities using both native features and key integrations.

By the end of this course, you will be able to:

• Define omnichannel marketing.
• Differentiate omnichannel from multichannel marketing.
• Position the Klaviyo platform and its role in executing omnichannel marketing strategies.
• Convey the value of a vertically integrated tech stack.
• Define Klaviyo's owned channels and when to use them.

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England.