Are you leaving money on the table?
You are if you are not integrating your tech stack with Klaviyo. Watch the video below to explore recommendations for how to drive business growth with integrations across the full customer journey.
Need inspiration? Review integration strategies by goal
Once integrated, you can begin using data from these external sources to power stronger segments, personalized campaigns, and more interactive flows. Not to mention, with all of your data in Klaviyo, you can analyze trends across each channel in 1 place. You may be wondering what integrations are right for your brand to try out first.
Click each tab below to view a few use cases to inspire you. We align our recommendations with key moments in the customer journey, so you can achieve your goals at each stage. To access information about specific integrations, bookmark Klaviyo’s App Marketplace, where you can find exact tools to support your business needs.
Awareness
Use integrations to boost awareness of your brand across the internet, get more traffic to your website, and then convert that traffic into list growth as visitors consent to other marketing channels.
Recommended integration types:
- Advertising
Sync lists and segments to Facebook, Instagram, TikTok, or Pinterest. Use them to build custom audiences, allowing you to target subscribers with highly personalized ads. You can also create lookalike audiences to broaden your reach and find and engage new prospects through targeted ads. - Influencer marketing
Send special offers and messages to more influential customers, encouraging them to post content about their experience with your products using an influencer marketing Integration. - Referrals
Boost your lists through a robust referral program. Sync referral links and automate messaging whenever a link is utilized. - Surveys and quizzes
Target your sign-up forms by UTM parameters, then incorporate surveys and quizzes to collect more robust profile data. This allows you to segment and target shoppers with personalized recommendations. - Landing pages
Build robust landing pages and/or QR codes to gain new leads, profile properties, or event sign-ups.
Conversions
Encourage customers to shop via integration tooling as well.
Recommended integration types:
- Mobile apps
Merchants can achieve 2.3x conversions in-app compared to mobile web shopping. Consider using a mobile app creation platform to boost conversions; no coding required! - Direct mail
Who doesn’t love receiving a letter or package in the mail? While much of omnichannel marketing is online, you can integrate with direct mail providers to send enticing flyers, gifts, postcards, etc., as standard mail. - Event management
Not every conversion involves a physical item. Sometimes this involves a shopper signing up for an event that you are hosting. Use event management tooling to encourage and remind them to attend.
Customer experience
Enhance the post-purchase experience and ensure your customers feel supported after they place an order.
Recommended integration types:
- Shipping
Enhance customer satisfaction and minimize support inquiries by integrating a shipping solution to keep customers informed and engaged with their products. - Returns
Automate return processing emails and texts with a return solution integration that keeps customers informed. - Support
Provide a robust support experience for customers with questions, feedback, order issues, and more. Use this alongside core Klaviyo features, such as Help Desk and Conversations, to create a truly unified approach. - Reviews
93% of shoppers seek out reviews before placing an order. Beyond that, with a reviews strategy, you can reward shoppers who engage post-purchase and even enhance your support strategy for negative reviews. While we recommend using Klaviyo as your preferred solution, we also integrate with several other review tools.
Retention
Finally, boost brand loyalty and advocacy with the following toolset.
Recommended integration types:
- Loyalty and rewards
Retaining customers is more valuable than acquiring new customers! Offer exclusive discounts for your VIP customers. - Subscriptions
Save customers time and money with subscription discounts and automated payments. This also boosts brand loyalty and transforms shopping into a habit. - Content personalization
This is a tenet of Klaviyo, as nearly every tool in the platform supports personalization. You can go even further by integrating additional software to upsell, provide complex recommendations, and review purchase history. - Content design
Elevate your designs across social, sign-up forms, email, and more with robust design tools that can sync content into Klaviyo. Make sure your content is recognizable, on-brand, and something people look forward to receiving.
Use Klaviyos MCP server
Did you know that you can further unite your marketing efforts with AI tooling? Klaviyo’s Model Context Protocol (MCP) server allows you to connect Klaviyo with your preferred AI platforms like Cursor, Claude, and Windsurf.
So, instead of spending weeks configuring custom integrations or scripts, you can do all of the following with the Klaviyo MCP server, ensuring a direct and secure output. Click into each dropdown below to learn more.
Have a conversation in chat
Have a real conversation with an interactive chat. For instance, a multinational business may request a strategy assessment across distinct Klaviyo accounts. In that case, they’d ask:
“Compare my flow performance between my U.S. versus U.K. accounts. What resonates with each distinct group?”
Surface real-time, personalized recommendations
Get actionable suggestions to improve your overall omnichannel marketing strategy. For instance, ask about how your historical performance can be improved with new tactics.
For instance, you may wonder which segments are driving the highest profits as you craft your next omnichannel campaign. In this case, ask:
“Which segments have driven the highest revenue over the last 6 months across campaigns?"
Generate content
Save time by creating a first draft of your next campaign. Using natural language prompts, you can upload content or construct a new campaign for a specific purpose. For instance, as you approach a busy sales season, like Black Friday Cyber Monday, you may ask the following:
“Create an omnichannel campaign promoting our Cyber Monday sale.”
Pull advanced reports
Quickly access important and timely data for your omnichannel performance. For instance, ask the server to build a report based on your omnichannel campaign content, honing in on channel specific performance:
“Show me my campaign performance over the last 30 days, broken up by channel.”