Use predictive analytics to retain more customers

This course will teach you just how powerful your customer data can be by going beyond targeting customers based on what they’ve done. The tools covered in this course will help you become a proactive marketer who knows what’s coming next with AI-driven predictive insights. You'll learn how to apply predictive analytics in your forms, campaigns, and flows to keep more customers in the funnel and increase customer lifetime value.

By the end of this course, you will be able to:

• Define predictive analytics.
• Explain how predictive analytics are calculated in Klaviyo.
• Explain the value of predictive analytics in customer engagement and retention.
• Segment customers based on their predicted spend potential.
• Apply historic, predicted, and total customer lifetime value to target specific and relevant messages to customers based on their spend potential to drive higher conversion rates.
• Apply average time between orders and expected date of next order to strategically message customers at the time most likely to lead to conversion.
• Implement best practices for using predictive analytics to optimize your marketing strategy.

Take this course if you are an intermediate Klaviyo user with a paid account, and are looking to integrate AI-driven data into your marketing strategy.

Your instructor:

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family. Connect with Jenny on LinkedIn or the Klaviyo Community.