Why Social Auto-replies?
Black Friday Cyber Monday is one of the busiest times of the year for social engagement. Klaviyo's Social Auto-replies help you capitalize on this engagement, automatically encouraging social media followers to subscribe to your other marketing channels and even sending direct links to your top BFCM deals.
New to Social Auto-replies? Watch the video below to learn how to build your first auto-reply this holiday season.
Before getting started, you must connect your Instagram Business account to Klaviyo in order to enable Social Auto-replies.
Get inspired: Build BFCM specific keywords
Your first step is understanding the goal of your auto-reply. Before building, determine which customer actions are worth automating on social. From there, build a keyword that directly connects to this campaign. Keywords should be:
- Relevant: Related to your brand or the specific campaign you're running.
- Simple: Clear keywords that your audience can easily type. Avoid complex phrases that might confuse users.
- Engaging: You'll be promoting your keywords in your Instagram bio, posts, and stories, so make them engaging!
Pro tip: Review last year's social comments and DMs to identify the questions your team answered most often. For example, focus on topics like:
Early access to BFCM sale
Direct users to sign up for email or text alerts, with early access to the new property. You can then use that property to segment and send them an early notice of your sitewide sale in the days before it launches to your full audience.
Example: Comment VIP for early bird deals.
BFCM discount
Direct users to message your brand with a BFCM-specific keyword, noting that they want to receive email alerts for your BFCM deals.
Example: DM us BFCM to unlock exclusive BFCM savings.
Holiday-specific items or gift bundles
Encourage followers to comment or DM you with a keyword so your team can automatically send a link to a specific product or catalog page during BFCM.
Example: Comment BUNDLE for a direct link to our new BFCM bundles.
Gift card promotion
Similar to the above, encourage people to comment on a specific keyword that will automatically spur your brand to DM them a link to your gift card page. This is best used during a final BFCM push to ensure shipping times do not detract from shopping and gift giving.
Example: Comment GIFTCARD to buy that last-minute gift that keeps on giving.
Gift guide linking
If your brand creates BFCM content, such as online gift guides, quizzes, or holiday blog posts, you can also use keywords to automatically send links to interested followers or social media visitors. In the automated response, link to your gift guide.
Example: Comment GIFT for our recommended best picks for each person in your life this holiday season.
Promote your BFCM Social Auto-reply
So, you have your keywords built and know how Social Auto-replies work in Klaviyo. So… what’s next?
It’s time to promote your BFCM auto-reply keywords to get maximum reach. Click into the tabs below to learn how.
