Getting started with Social Marketing

Are you new to Klaviyo Social Auto-replies or just getting started with social media marketing in Klaviyo? In this course, you'll learn how to set up and see immediate success with Klaviyo's Social Marketing toolset. Set up Social Auto-replies, add Custom Questions, begin using social event data effectively, and more!

After completing this course, you will be able to:

• Explain what Social Marketing is.
• Identify each free and paid social tool.
• Integrate your Instagram Business account with Klaviyo.
• Set up Social Auto-replies.
• Collect deeper insights with Custom Questions.
• Collect, engage with, and re-share Social Content.
• Analyze customer sentiment on Instagram.

Take this course if: You are a beginner, just getting started with Social Marketing. If you're looking for more advanced use cases, head to Enhance your marketing strategy with social media instead. 

Your instructor:

Ashley McDermott is a Principal Partner Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England.