Stop guessing and let data lead the way
Imagine visiting a site and being hit with a pop-up form before you’ve even had a chance to explore. This approach often leads to immediate dismissals and missed opportunities. To boost engagement, forms need to appear at the right moment—when visitors are ready to interact. Klaviyo AI can determine the optimal timing for displaying forms on your site, ensuring they engage visitors without being intrusive.
Understand the form display optimization test
The form display optimization test in Klaviyo automatically experiments with various timing options to find the most effective display strategy. You don’t need to manually set up different variations; Klaviyo will handle that for you. Simply select the optimization test option when setting up your A/B test, and Klaviyo will do the rest. Watch the video below to see this process in action: