AI for marketers: A practical course for AI in marketing

What if you could save hours every week on marketing tasks without sacrificing quality or creativity? AI for marketing is no longer a future trend. It’s already changing how marketers plan, execute, and measure their work.

This AI for marketing course helps you move past the hype and build practical, real-world skills, so you can use AI with confidence and create meaningful impact without losing what makes your brand human.

After completing this course, you will be able to:

• Explain what AI is and how it applies to modern marketing workflows.
• Distinguish AI-powered marketing from traditional marketing automation.
• Identify common AI use cases across the marketing workflow (from ideation to reporting).
• Write effective AI prompts for real marketing tasks like email copywriting and campaign ideation.
• Measure the impact of AI marketing initiatives on performance and efficiency.
• Apply best practices to adopt AI in marketing intentionally, responsibly, and with human oversight.

Take this course if:

• You’re a marketer or business owner looking for a practical, approachable introduction to AI for marketing.
• You want hands-on guidance for using AI in your day-to-day marketing work, not just high-level theory.
• You’re curious how AI differs from traditional marketing automation and where it actually adds value.
• You’re exploring AI tools for marketing and want to understand how to use them responsibly and strategically.

Your instructor:

Mai Tran is a Principal Customer Education Specialist at Klaviyo. She has a background in ecommerce and marketing, and a strong passion for content creation. When not at work, you can find Mai hanging out with her cats and learning new languages.