Grow your business with Klaviyo's Google Ads integration

Grow your business with Klaviyo's Google Ads integration

Create a Google advertising strategy powered by customer-first data in your Klaviyo account.

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About this course

With Klaviyo's Google Ads integration, you'll spread brand awareness and gain greater ownership over the customer journey when advertising across Google-managed pages. With this integration, you can target ads within Google search results, in YouTube videos, along Google managed webpages, in Gmail, and more. 

By the end of this course, you will be able to:

  • Integrate Klaviyo and Google Ads
  • Create an ad strategy across Google (e.g., Google search, YouTube, webpages, etc.)
  • Build Google audiences using Klaviyo segments
  • Apply ad design and copy best practices
  • Publish targeted ad campaigns
  • Analyze the results of your ads 

Take this course if: 

  • You're an intermediate Klaviyo user familiar with paid advertising.
  • You want to take your marketing strategy to the next level, using data from Klaviyo to target Google audiences with ads. 

Your instructor:

Ashley McDermott is a Senior Customer Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum40 min

  • Leverage Klaviyo's Google Ads integration
  • Get started with Klaviyo's Google Ads integration 5 min
  • Identify Google audiences 4 min
  • Build Google audiences 4 min
  • Knowledge check 1 min
  • Create your first ad campaign
  • Understand Google ad campaigns 3 min
  • Define your ad campaign objectives 2 min
  • Select your Google ad campaign type 3 min
  • Review Google ad best practices 3 min
  • Build a Google ad 2 min
  • Knowledge check 1 min
  • Improve your ad performance
  • Analyze your Google ads performance 4 min
  • Improve your Google Ads performance 3 min
  • Knowledge check 1 min
  • Next steps
  • Final knowledge check 2 min
  • Access additional Google Ads resources 1 min
  • Feedback 1 min

About this course

With Klaviyo's Google Ads integration, you'll spread brand awareness and gain greater ownership over the customer journey when advertising across Google-managed pages. With this integration, you can target ads within Google search results, in YouTube videos, along Google managed webpages, in Gmail, and more. 

By the end of this course, you will be able to:

  • Integrate Klaviyo and Google Ads
  • Create an ad strategy across Google (e.g., Google search, YouTube, webpages, etc.)
  • Build Google audiences using Klaviyo segments
  • Apply ad design and copy best practices
  • Publish targeted ad campaigns
  • Analyze the results of your ads 

Take this course if: 

  • You're an intermediate Klaviyo user familiar with paid advertising.
  • You want to take your marketing strategy to the next level, using data from Klaviyo to target Google audiences with ads. 

Your instructor:

Ashley McDermott is a Senior Customer Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum40 min

  • Leverage Klaviyo's Google Ads integration
  • Get started with Klaviyo's Google Ads integration 5 min
  • Identify Google audiences 4 min
  • Build Google audiences 4 min
  • Knowledge check 1 min
  • Create your first ad campaign
  • Understand Google ad campaigns 3 min
  • Define your ad campaign objectives 2 min
  • Select your Google ad campaign type 3 min
  • Review Google ad best practices 3 min
  • Build a Google ad 2 min
  • Knowledge check 1 min
  • Improve your ad performance
  • Analyze your Google ads performance 4 min
  • Improve your Google Ads performance 3 min
  • Knowledge check 1 min
  • Next steps
  • Final knowledge check 2 min
  • Access additional Google Ads resources 1 min
  • Feedback 1 min