Building a Brand Community

Building a Brand Community

Learn the fundamentals of building a brand community to grow your business.

About this course

Your brand community can reach beyond your brand itself. A brand community gives your customers a sense of belonging and amplifies their voices. It's a place where curious customers can go to become brand evangelists. Brand communities can be built and maintained in a variety of different ways. The goal of fostering a brand community is to nurture enthusiasm for your products and drives sales and engagement. During a slow season or crisis period, you can focus on maintaining a strong relationship with your customers within the community so that when things pick back up, they’ll be ready to buy again.

In this course, we'll cover:

  • Creating a vision 
  • Where to host your brand community
  • Who to communicate with
  • Methods of communication
  • What to communicate
  • Building community through giving back

Take this course if:

This course is a great fit for someone new to marketing or someone looking to level up their engagement strategy. 

 

 

Curriculum32 min

  • Introduction
  • Create a Vision for Your Brand Community 2 min
  • Where to Host Your Community
  • Through Your Website 1 min
  • With Social Media 1 min
  • Through Local Meetups 1 min
  • Who to Communicate With
  • Overview
  • Your Engaged Customers 2 min
  • Your VIPs 2 min
  • Methods of Communication
  • Using Email and SMS 2 min
  • Creating Community With Social Media 2 min
  • Encourage Sharing 3 min
  • Encourage Customers to Create Content 5 min
  • What to Communicate
  • Best Practices for Running Your Brand Community 3 min
  • Give Back
  • Building Your Community By Giving Back 2 min
  • Next Steps
  • Conclusion 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Your brand community can reach beyond your brand itself. A brand community gives your customers a sense of belonging and amplifies their voices. It's a place where curious customers can go to become brand evangelists. Brand communities can be built and maintained in a variety of different ways. The goal of fostering a brand community is to nurture enthusiasm for your products and drives sales and engagement. During a slow season or crisis period, you can focus on maintaining a strong relationship with your customers within the community so that when things pick back up, they’ll be ready to buy again.

In this course, we'll cover:

  • Creating a vision 
  • Where to host your brand community
  • Who to communicate with
  • Methods of communication
  • What to communicate
  • Building community through giving back

Take this course if:

This course is a great fit for someone new to marketing or someone looking to level up their engagement strategy. 

 

 

Curriculum32 min

  • Introduction
  • Create a Vision for Your Brand Community 2 min
  • Where to Host Your Community
  • Through Your Website 1 min
  • With Social Media 1 min
  • Through Local Meetups 1 min
  • Who to Communicate With
  • Overview
  • Your Engaged Customers 2 min
  • Your VIPs 2 min
  • Methods of Communication
  • Using Email and SMS 2 min
  • Creating Community With Social Media 2 min
  • Encourage Sharing 3 min
  • Encourage Customers to Create Content 5 min
  • What to Communicate
  • Best Practices for Running Your Brand Community 3 min
  • Give Back
  • Building Your Community By Giving Back 2 min
  • Next Steps
  • Conclusion 1 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min