Improve your Klaviyo Reviews strategy with custom questions

Improve your Klaviyo Reviews strategy with custom questions

Collect detailed information from shoppers that you can use to personalize marketing content.

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About this course

Provide a 5-star experience with Klaviyo's custom review questions. These questions allow you to collect information that specifically pertains to your product and customer base. In this course, you'll learn more about what custom questions are and how to use them to improve your overall marketing strategy.

After completing this course, you will be able to:

  • Explain the value of custom questions.
  • Collect more robust customer data with reviews.
  • Segment your subscribers based on their responses.
  • Split your flows based on custom questions.
  • Send targeted campaigns based on custom questions.
  • Target social media ads based on custom questions.

Take this course if:

You have a foundational understanding of Klaviyo Reviews and want to access intermediate guidance around customizing reviews to best suit your brand.

Pre-requisites:

Your instructor:

Ashley McDermott is a Senior Customer Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum30 min

  • Get to know reviewers with custom questions
  • Explain custom questions 4 min
  • Build custom questions 5 min
  • Segment reviewers based on custom questions 5 min
  • Knowledge check 1 min
  • Send targeted content to reviewers
  • Personalize flows based on custom review questions 3 min
  • Send targeted campaigns to reviewers 3 min
  • Target ads based on custom questions 4 min
  • Next steps
  • Final quiz 3 min
  • Additional resources 1 min
  • Feedback 1 min

About this course

Provide a 5-star experience with Klaviyo's custom review questions. These questions allow you to collect information that specifically pertains to your product and customer base. In this course, you'll learn more about what custom questions are and how to use them to improve your overall marketing strategy.

After completing this course, you will be able to:

  • Explain the value of custom questions.
  • Collect more robust customer data with reviews.
  • Segment your subscribers based on their responses.
  • Split your flows based on custom questions.
  • Send targeted campaigns based on custom questions.
  • Target social media ads based on custom questions.

Take this course if:

You have a foundational understanding of Klaviyo Reviews and want to access intermediate guidance around customizing reviews to best suit your brand.

Pre-requisites:

Your instructor:

Ashley McDermott is a Senior Customer Education Specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and grow their brands. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum30 min

  • Get to know reviewers with custom questions
  • Explain custom questions 4 min
  • Build custom questions 5 min
  • Segment reviewers based on custom questions 5 min
  • Knowledge check 1 min
  • Send targeted content to reviewers
  • Personalize flows based on custom review questions 3 min
  • Send targeted campaigns to reviewers 3 min
  • Target ads based on custom questions 4 min
  • Next steps
  • Final quiz 3 min
  • Additional resources 1 min
  • Feedback 1 min