Integrating Owned Marketing with Your Facebook Advertising Strategy

Integrating Owned Marketing with Your Facebook Advertising Strategy

In this course, we’ll explore how you can incorporate Facebook and Instagram ads into your customer journey.

About this course

Facebook and Instagram can help you level up your owned marketing strategy, giving you more ownership of your company’s growth and customer journey. Owned marketing has you leverage the tools you already use to grow meaningful and lasting customer relationships.

While Facebook and Instagram are not fully owned channels, you can leverage your data and Klaviyo tools to make ads on these channels an effective part of your owned marketing strategy.

In this course, we'll cover: 

  • Creating custom and lookalike audiences for Facebook and Instagram
  • Using Facebook Ads and Klaviyo together
  • Building brand awareness best practices
  • Analyzing the results of your campaigns, flows, and more

Take this course if: 

You are an advanced Klaviyo user and familiar with paid marketing and social media techniques, and you want to take your strategy to the next level by using data from Klaviyo to target specific audiences on Facebook and Instagram. 

Curriculum34 min

  • Introduction
  • Introduction 1 min
  • Create Custom Audiences
  • About Custom Audiences 1 min
  • Create a Custom Audience Using Your Klaviyo Contacts 2 min
  • Preview
    Examples of Segments to Sync to Facebook Audiences 5 min
  • Example 1: Segment Customers Based on Purchase History 1 min
  • Example 2: Align Social Remarketing to Customer Email Behavior 1 min
  • Example 3: Target Unengaged Profiles on Social Media 1 min
  • Example 4: Find Your High-Value Customers 1 min
  • Example 5: Recent Subscriber Segment 1 min
  • Example 6: Former VIP Segment 1 min
  • Create Lookalike Audiences
  • About Lookalike Audiences 1 min
  • Create a Lookalike Audience with Your Owned Data 2 min
  • Create a Value-Based Lookalike Audience 1 min
  • Build Your Customer List with Lead Ads
  • Why Use Lead Ads 1 min
  • Integrate with Facebook Lead Ads 1 min
  • Data Synced with Lead Ads 2 min
  • Target Subscribers by Ad Source
  • Segment by Facebook Ad Source 1 min
  • Target by Specific Lead Ad via Flows 1 min
  • Analyze Your Results
  • Analyze List Growth 1 min
  • Analyze Subscribers by Customer Lifetime Value 3 min
  • Analyze Campaign Performance 2 min
  • Next Steps
  • Knowledge Check 1 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Facebook and Instagram can help you level up your owned marketing strategy, giving you more ownership of your company’s growth and customer journey. Owned marketing has you leverage the tools you already use to grow meaningful and lasting customer relationships.

While Facebook and Instagram are not fully owned channels, you can leverage your data and Klaviyo tools to make ads on these channels an effective part of your owned marketing strategy.

In this course, we'll cover: 

  • Creating custom and lookalike audiences for Facebook and Instagram
  • Using Facebook Ads and Klaviyo together
  • Building brand awareness best practices
  • Analyzing the results of your campaigns, flows, and more

Take this course if: 

You are an advanced Klaviyo user and familiar with paid marketing and social media techniques, and you want to take your strategy to the next level by using data from Klaviyo to target specific audiences on Facebook and Instagram. 

Curriculum34 min

  • Introduction
  • Introduction 1 min
  • Create Custom Audiences
  • About Custom Audiences 1 min
  • Create a Custom Audience Using Your Klaviyo Contacts 2 min
  • Preview
    Examples of Segments to Sync to Facebook Audiences 5 min
  • Example 1: Segment Customers Based on Purchase History 1 min
  • Example 2: Align Social Remarketing to Customer Email Behavior 1 min
  • Example 3: Target Unengaged Profiles on Social Media 1 min
  • Example 4: Find Your High-Value Customers 1 min
  • Example 5: Recent Subscriber Segment 1 min
  • Example 6: Former VIP Segment 1 min
  • Create Lookalike Audiences
  • About Lookalike Audiences 1 min
  • Create a Lookalike Audience with Your Owned Data 2 min
  • Create a Value-Based Lookalike Audience 1 min
  • Build Your Customer List with Lead Ads
  • Why Use Lead Ads 1 min
  • Integrate with Facebook Lead Ads 1 min
  • Data Synced with Lead Ads 2 min
  • Target Subscribers by Ad Source
  • Segment by Facebook Ad Source 1 min
  • Target by Specific Lead Ad via Flows 1 min
  • Analyze Your Results
  • Analyze List Growth 1 min
  • Analyze Subscribers by Customer Lifetime Value 3 min
  • Analyze Campaign Performance 2 min
  • Next Steps
  • Knowledge Check 1 min
  • Additional Resources 1 min
  • Feedback 1 min