Getting Started with Email Design

Getting Started with Email Design

In this course, you will be guided through the basics of email design and learn best practices to begin sending with Klaviyo.

About this course

This course will guide you through the basics of designing great emails. You will learn best practices for the various components of an email such as the header, footer, body, etc. You will also learn what additional blocks Klaviyo allows you to customize to best suit your brand's style and needs. By following along, you will learn how to level up your understanding of email design and better use the tools available for you within your Klaviyo account.

In this course, we’ll cover:

  • How to form a content strategy
  • Email basics and best practices
  • What the different email components entail

Take this course if:

You're new to creating emails in Klaviyo or in need of inspiration around how to improve your email design techniques. 

Curriculum28 min

  • Introduction
  • Overview 1 min
  • Email Design Checklist 1 min
  • Content Strategy
  • Content Strategy 1 min
  • Build a Content Strategy 1 min
  • Emails at a Glance 2 min
  • Email Basics 1 min
  • Building Your Emails
  • Message Overview 1 min
  • Customize Your Message Overview 2 min
  • Header/Link Bar 1 min
  • Add a Header/Link Bar 1 min
  • Body Content 2 min
  • Create Body Content 3 min
  • Social and Footer Blocks 1 min
  • Update Your Social and Footer 2 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

This course will guide you through the basics of designing great emails. You will learn best practices for the various components of an email such as the header, footer, body, etc. You will also learn what additional blocks Klaviyo allows you to customize to best suit your brand's style and needs. By following along, you will learn how to level up your understanding of email design and better use the tools available for you within your Klaviyo account.

In this course, we’ll cover:

  • How to form a content strategy
  • Email basics and best practices
  • What the different email components entail

Take this course if:

You're new to creating emails in Klaviyo or in need of inspiration around how to improve your email design techniques. 

Curriculum28 min

  • Introduction
  • Overview 1 min
  • Email Design Checklist 1 min
  • Content Strategy
  • Content Strategy 1 min
  • Build a Content Strategy 1 min
  • Emails at a Glance 2 min
  • Email Basics 1 min
  • Building Your Emails
  • Message Overview 1 min
  • Customize Your Message Overview 2 min
  • Header/Link Bar 1 min
  • Add a Header/Link Bar 1 min
  • Body Content 2 min
  • Create Body Content 3 min
  • Social and Footer Blocks 1 min
  • Update Your Social and Footer 2 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min