Manage your profiles, lists, and segments

Manage your profiles, lists, and segments

Learn how to grow your audience effectively, create targeted segments, and understand the data within each customer's profile. Part 3/8

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About this course

Looking to understand where your audience is coming from and how to connect with them? In this course, you'll learn how to locate customer data, use lists to organize subscribers, and create segments to target specific groups. This course will explore all the features and functionality within the Audience tab of your Klaviyo account.

By then end of this course, you will be able to:

  • Describe the functions of profiles, lists, and segments
  • Determine when to use a list and when to use a segment
  • Identify active versus suppressed profiles in an account
  • Manage lists to maintain good deliverability
  • Create key segments based on customer behavior
  • Analyze list growth and engagement reports

Take this course if:

You are looking to grow your list while maintaining good deliverability, and strategically create segments based on customer data. 

Note: This course is part of the Klaviyo product certificate.

Your instructor:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.

Curriculum39 min

  • Manage your profiles
  • Understand your audience in Klaviyo 1 min
  • Manage your profiles 9 min
  • Use profile properties 4 min
  • Organize your audience
  • Improve list performance 5 min
  • Build a segment in Klaviyo 6 min
  • Build goal based segments for targeting 8 min
  • Improve your audience engagement 4 min
  • Next steps
  • Final quiz 2 min
  • Feedback

About this course

Looking to understand where your audience is coming from and how to connect with them? In this course, you'll learn how to locate customer data, use lists to organize subscribers, and create segments to target specific groups. This course will explore all the features and functionality within the Audience tab of your Klaviyo account.

By then end of this course, you will be able to:

  • Describe the functions of profiles, lists, and segments
  • Determine when to use a list and when to use a segment
  • Identify active versus suppressed profiles in an account
  • Manage lists to maintain good deliverability
  • Create key segments based on customer behavior
  • Analyze list growth and engagement reports

Take this course if:

You are looking to grow your list while maintaining good deliverability, and strategically create segments based on customer data. 

Note: This course is part of the Klaviyo product certificate.

Your instructor:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.

Curriculum39 min

  • Manage your profiles
  • Understand your audience in Klaviyo 1 min
  • Manage your profiles 9 min
  • Use profile properties 4 min
  • Organize your audience
  • Improve list performance 5 min
  • Build a segment in Klaviyo 6 min
  • Build goal based segments for targeting 8 min
  • Improve your audience engagement 4 min
  • Next steps
  • Final quiz 2 min
  • Feedback