Overview 1 min
- Creating a VIP Segment
VIP Segment 4 min
This video provides an example of how to create a VIP segment; in the next lesson, we will dive a bit deeper and show an image of what your segment will look like.
Create a VIP Segment 2 min
Create a Potential VIP Segment 2 min
- Targeting Your VIP Segment
Target with Forms 2 min
Target via Social Media 3 min
- Creating a VIP Flow
VIP Flow 1 min
Create a VIP Welcome Flow 1 min
- Creating a VIP Campaign
VIP Campaigns 4 min
Establish a Tone for Your Campaigns 1 min
Send Exciting VIP Content 3 min
- Next Steps
Knowledge Check 3 min
Additional Resources 1 min
Feedback 1 min
Running a VIP Program
Learn best practices around engaging your most loyal brand enthusiasts in Klaviyo.
Developing a VIP audience allows you to target top-tier customers in an effort to build a community around your brand. Having this exclusive correspondence in place paves a path toward owning your growth and incentivizing customer loyalty. In this course, you will learn who to target and best practices around engaging your brand enthusiasts with forms, social media, flows, and campaigns.
In this course, we’ll cover:
- How to create a VIP segment
- Best practices for engaging your VIPs
- How to target VIPs via different marketing channels
Take this course if:
You have an understanding of the various communication channels in Klaviyo (i.e. campaigns, flows, forms) and are ready to target an exclusive VIP audience to boost brand recognition, nurture enthusiasm, and show appreciation for your top customers.