Running a VIP Program

Running a VIP Program

Learn best practices around engaging your most loyal brand enthusiasts in Klaviyo.

About this course

Developing a VIP audience allows you to target top-tier customers in an effort to build a community around your brand. Having this exclusive correspondence in place paves a path toward owning your growth and incentivizing customer loyalty. In this course, you will learn who to target and best practices around engaging your brand enthusiasts with forms, social media, flows, and campaigns.

In this course, we’ll cover:

  • How to create a VIP segment
  • Best practices for engaging your VIPs
  • How to target VIPs via different marketing channels

Take this course if:

You have an understanding of the various communication channels in Klaviyo (i.e. campaigns, flows, forms) and are ready to target an exclusive VIP audience to boost brand recognition, nurture enthusiasm, and show appreciation for your top customers.

Your instructor:

Ashley McDermott is a content specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and own their growth. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum31 min

  • Introduction
  • Overview 1 min
  • Creating a VIP Segment
  • VIP Segment 4 min

    This video provides an example of how to create a VIP segment; in the next lesson, we will dive a bit deeper and show an image of what your segment will look like.

  • Create a VIP Segment 2 min
  • Create a Potential VIP Segment 2 min
  • Targeting Your VIP Segment
  • Target with Forms 2 min
  • Target via Social Media 3 min
  • Creating a VIP Flow
  • VIP Flow 1 min
  • Create a VIP Welcome Flow 1 min
  • Creating a VIP Campaign
  • VIP Campaigns 4 min
  • Establish a Tone for Your Campaigns 1 min
  • Send Exciting VIP Content 3 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Developing a VIP audience allows you to target top-tier customers in an effort to build a community around your brand. Having this exclusive correspondence in place paves a path toward owning your growth and incentivizing customer loyalty. In this course, you will learn who to target and best practices around engaging your brand enthusiasts with forms, social media, flows, and campaigns.

In this course, we’ll cover:

  • How to create a VIP segment
  • Best practices for engaging your VIPs
  • How to target VIPs via different marketing channels

Take this course if:

You have an understanding of the various communication channels in Klaviyo (i.e. campaigns, flows, forms) and are ready to target an exclusive VIP audience to boost brand recognition, nurture enthusiasm, and show appreciation for your top customers.

Your instructor:

Ashley McDermott is a content specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and own their growth. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum31 min

  • Introduction
  • Overview 1 min
  • Creating a VIP Segment
  • VIP Segment 4 min

    This video provides an example of how to create a VIP segment; in the next lesson, we will dive a bit deeper and show an image of what your segment will look like.

  • Create a VIP Segment 2 min
  • Create a Potential VIP Segment 2 min
  • Targeting Your VIP Segment
  • Target with Forms 2 min
  • Target via Social Media 3 min
  • Creating a VIP Flow
  • VIP Flow 1 min
  • Create a VIP Welcome Flow 1 min
  • Creating a VIP Campaign
  • VIP Campaigns 4 min
  • Establish a Tone for Your Campaigns 1 min
  • Send Exciting VIP Content 3 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min