Increase retention with a VIP loyalty program

A VIP loyalty program gives your business a structured way to nurture and reward loyal customers, provide outstanding customer service, and personalize your marketing for this valuable segment. In this course, you’ll learn about the various loyalty programs you can create for your business, and explore technical integrations you can enable to support your program. You'll dive deeper into key execution strategies, and learn how to nurture relationships with your VIP audience.

By the end of this course, you will be able to:

• Identify types of loyalty programs.
• Explore common loyalty integrations.
• Determine the criteria for your VIPs.
• Set up automated VIP messages.
• Design personalized VIP campaign content.
• Target VIP customers with forms.
• Reach VIP customers on social media.
• Analyze loyalty program performance data.
• Identify strategies to improve your loyalty program.
  
  Prerequisite for this course:
• You should know how to create segments, flows, campaigns, and forms in Klaviyo.

Jenny Clark is a customer education specialist at Klaviyo. She has a background in customer success and content creation. When not creating educational resources for Klaviyo’s customers, you can find Jenny choreographing for a competitive dance team, reading mystery novels, planning her own future novel, and spending time with friends and family.