Customizing Your Analytics Experience

Customizing Your Analytics Experience

Learn how to analyze your account performance with metric data, custom reports, and benchmarks.

About this course

Klaviyo is built to help you own your growth and gain useful insights from data. In order to know how well your marketing efforts perform, you will need to understand how to use Klaviyo’s full suite of reporting tools. The tools within the Analytics tab of your account allow you to measure and analyze performance trends over time.

When trying to answer broad questions about how your business or certain marketing efforts perform, you will want to view metric data and trends, build custom reports, and analyze benchmark performance. In this course, you will learn how to level up your analytics capabilities with these key tools located in the Analytics tab.

In this course, we’ll cover:

  • What’s in your analytics toolkit
  • How to analyze metric data
  • How to create custom reports
  • How to interpret benchmarks
  • How to learn from your results

Take this course if:

You are new to using the Analytics tab of your account (metrics, custom reports, and benchmarks) and want to level up your analytics capabilities.

Your instructor:

Ashley McDermott is a content specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and own their growth. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum35 min

  • Introduction
  • Introduction to the Analytics Tab 1 min
  • Analyzing Metrics
  • Metrics Overview 2 min
  • Access Your Metric-Specific Tools 1 min
  • Use Charts 1 min
  • Use the Activity Feed 1 min
  • Use Cohorts 2 min
  • Use Best People 1 min
  • Use the Activity Map 1 min
  • Building Custom Reports
  • Custom Reports Overview 2 min
  • Access Custom Reports 1 min
  • Build a Single Metric Deep Dive Report 1 min
  • Build a Multi-Metric Report 1 min
  • Build a Campaign Performance Report 1 min
  • Build a Flows Performance Report 1 min
  • Build a Product Performance Report 1 min
  • Comparing Benchmarks
  • Benchmarks Overview 3 min
  • About Benchmarks 2 min
  • Analyze the Benchmarks Overview 1 min
  • Analyze the Business Performance Page 1 min
  • Analyze the Campaign Performance Page 1 min
  • Analyze the Flow Performance Page 1 min
  • Next Steps
  • Improve Your Performance 2 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Klaviyo is built to help you own your growth and gain useful insights from data. In order to know how well your marketing efforts perform, you will need to understand how to use Klaviyo’s full suite of reporting tools. The tools within the Analytics tab of your account allow you to measure and analyze performance trends over time.

When trying to answer broad questions about how your business or certain marketing efforts perform, you will want to view metric data and trends, build custom reports, and analyze benchmark performance. In this course, you will learn how to level up your analytics capabilities with these key tools located in the Analytics tab.

In this course, we’ll cover:

  • What’s in your analytics toolkit
  • How to analyze metric data
  • How to create custom reports
  • How to interpret benchmarks
  • How to learn from your results

Take this course if:

You are new to using the Analytics tab of your account (metrics, custom reports, and benchmarks) and want to level up your analytics capabilities.

Your instructor:

Ashley McDermott is a content specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and own their growth. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum35 min

  • Introduction
  • Introduction to the Analytics Tab 1 min
  • Analyzing Metrics
  • Metrics Overview 2 min
  • Access Your Metric-Specific Tools 1 min
  • Use Charts 1 min
  • Use the Activity Feed 1 min
  • Use Cohorts 2 min
  • Use Best People 1 min
  • Use the Activity Map 1 min
  • Building Custom Reports
  • Custom Reports Overview 2 min
  • Access Custom Reports 1 min
  • Build a Single Metric Deep Dive Report 1 min
  • Build a Multi-Metric Report 1 min
  • Build a Campaign Performance Report 1 min
  • Build a Flows Performance Report 1 min
  • Build a Product Performance Report 1 min
  • Comparing Benchmarks
  • Benchmarks Overview 3 min
  • About Benchmarks 2 min
  • Analyze the Benchmarks Overview 1 min
  • Analyze the Business Performance Page 1 min
  • Analyze the Campaign Performance Page 1 min
  • Analyze the Flow Performance Page 1 min
  • Next Steps
  • Improve Your Performance 2 min
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min