Power smarter marketing with a unified approach
Using email and SMS together allows you to use the strengths of both channels to effectively deliver your messages for the greatest impact.
Let’s dive into the 3 proven strategies for using email and SMS together to drive more conversions.
Omnichannel strategy #1Generate excitement by kicking off a promotion with SMS
In order to have the greatest impact, SMS needs to be positioned as a high-value channel that provides a unique benefit that is distinct from email. Give your SMS subscribers first-access to big promotions by kicking off large sales first through SMS.
- Start strong with SMS with a clear call-to-action
Announcing a promotion via SMS creates an instant buzz, and incentive to be one of the first to take advantage of the opportunity. The urgent nature of SMS grabs recipients quickly, and the higher click-through-rate compared to email will drive traffic on your site from the very start of the promotion.
You can also cue in your SMS subscribers early or give them early access to promotion perks, positioning SMS as a high-value channel.
- Drive conversions with an email follow-up
After you launch your promotion with SMS, follow up further in the promotion cycle with an email. Consider highlighting multiple products that are still on sale, and include clear call-to-actions to drive recipients to your site. Since you have more room for content in email, include details that weren’t captured in the SMS campaign.
Drive last-call conversions by ending a promotion with SMS
A little urgency can go a long way when it comes to conversion. The immediate nature of SMS is perfect for delivering last-call messages to your straggling subscribers.
- Kick the promotion off with an informative email launch
Launch your event with a large email blast that provides your subscribers with all of the necessary details. Get them excited with engaging copy, product feeds, and a few CTA’s driving traffic to your website.
- Increase sales with a last-call SMS campaign
Closing a sale or promotion with SMS allows you to reach subscribers quickly and remind them of their last chance to participate. Last-call messages are most effective through SMS because of the urgent nature of the channel, reinforcing that subscribers need to take action immediately.
Pro tip: target these messages to subscribers who haven’t yet converted since the sale began, so you can focus on those likely to still make a purchase.
Build big buzz with a multi-channel approach
For your biggest marketing moments each month, make sure customers get the message by bundling email and SMS together in one campaign. Klaviyo makes it easy to add SMS to an email campaign with the Add SMS button.
- Reinforce the importance of your event
The more often your subscribers see your message, the more important they’ll know the event or opportunity is, increasing the likelihood of engagement. For your largest marketing moments and promotions, send major marketing messages together through both channels to make sure your subscribers see your messages.
- Easily report on omnichannel impact
When you add SMS to an email campaign in Klaviyo, you gain the benefit of being able to easily compare performance between the 2 channels at-a-glance, and see which channel drove more overall revenue for the campaign.