Maintain brand consistency
Build trust, credibility, and recognition with your audience by maintaining consistency to reinforce brand identity.
1. Establish clear brand guidelines:
Set clear brand guidelines to make it easier for everyone on your team to create emails that match your brand's style and look. Upload your brand designs to your Klaviyo account, like your logo, color palette, images, typography, header links, and social icons.
2. Keep your email templates consistent:
Use the same tone and style in every email so your subscribers know what to expect. Do you want to keep things friendly and fun? Or maybe more casual and chatty? Think about what works best for your audience.
3. Use a consistent header and footer:
Save time on design and make it easy for subscribers to find what they need. Include your logo, important links, and contact info in the header. Put your social media links, unsubscribe option, and privacy policy in the footer to keep everything clear and compliant with email compliance regulations.
Learn how to reuse custom header and footer blocks in your emails.
Add high-quality images
Visuals help readers process information and boost engagement. In fact, the human brain captures more information when it comes in the form of visual components.
1. Use images wisely in your emails:
Include visuals that resonate emotionally and reflect your brand's personality. Choose images that really fit your brand's style, match the mood of your email, and are around 600 to 1000 pixels wide and less than 2000 pixels tall for the best impact. For more detailed tips, check out how to use images in email templates.
2. Add personalization to metric-triggered flow emails:
Make your emails more relevant by using dynamic images that change based on what each person has shown interest in. For example, show products they left in their cart for abandoned cart emails. Learn how to add a dynamic image to an email template.
3. Enhance your email's look with background images:
Add a background image to make your emails pop and draw attention to important sections. While background images can add weight to an email, they can also create a visual backdrop that adds depth and emotion. Explore how to add a background image to an email template or section.
Add personalization to your messages
Use customer data from your Klaviyo account to create an individualized experience for every email marketing recipient.
1. Add profile personalization:
Make your emails more engaging to connect with each person individually. Look for personalized tags in the Add personalization menu in the email editor to include details like their first name, email address, and location.
2. Use custom personalization:
Create messages tailored to your contacts’ unique preferences to build stronger relationships with your audience. Just click Add personalization in the email text field to choose custom tags such as birthday, favorite color, or contact preferences.
3. Implement event personalization:
Customize flow email messages based on specific actions to send relevant content that matches recipient's interests and behaviors. Preview your message to find and use event variable tags, such as products ordered, viewed, or their values.
Check out step-by-step instructions on how to add profile or event personalization to your email.
Implement accessibility in emails
Make sure your emails are easy for everyone to read and navigate. Taking the time to review your design can really make a difference in reaching all your recipients effectively.
1. Add alt text to all images:
Be sure to add descriptive alt text to all images. This helps recipients using email clients like Outlook and Apple Mail, which don't display images by default, and enhances overall accessibility.
2. Use contrasting colors:
Make sure your text stands out clearly against the background so it's easy to read. Check that the colors you choose meet accessibility standards, keep your text color consistent, and use a color that stands out for your call-to-action buttons to make them noticeable.
3. Use descriptive language in links:
Improve user experience, especially for those using screen readers, by using descriptive link text. For instance, use "Meet the guides" instead of "Learn more" or try "See all offers" rather than "Click here."
Check out this guide to learn more about accessibility in emails.