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    Tackle your first Black Friday Cyber Monday with confidence

    This free learning program will teach you how to plan, build, and run a successful BFCM marketing campaign with Klaviyo.

    The BFCM prep program built for busy entrepreneurs

    Crashing out over Black Friday planning? This crash course is for you. BFCM Beginner Bootcamp is a flexible, self-paced learning program built for folks who are new to Black Friday marketing. This unique program is totally free for Klaviyo users, offering comprehensive resources and access to Klaviyo experts.

    Follow a clear path to success

    Learn essential marketing concepts that will help you build a strong BFCM strategy. We've laid it all out in a step-by-step path.

    Go at your own pace

    This curriculum is totally asynchronous, so you can learn from anywhere, any time. Night owls and weekend warriors welcome.

    Learn how you learn best

    This program combines all kinds of resources for all kinds of learners: videos, one-pagers, courses, live training, and downloadable tools.

    Get help when you need it

    Crowdsource ideas on Community, or get guidance from a certified Klaviyo Partner at a special discounted rate.

    Cut through the noise with tactics and strategies that work

    Register Now
    Downloadable tools to keep you on track
    Focus on the tasks that will drive the most impact. On top of expert-led curriculum and training, we'll give you tools like this month-by-month BFCM readiness checklist.
    Unlock my checklist

    Program details

    This program is broken up into 6 courses. We'll cover core marketing concepts, and then teach you how to apply them in the context of BFCM marketing. Here's what we'll cover:

    Set clear goals

    Learn which metrics are key indicators of success, and set realistic goals to measure your marketing impact.
    • Create measurable marketing goals
    • Land in the inbox on Black Friday
    • BFCM readiness checklist

    Plan your offers

    Develop a promotional strategy around your target customers that's designed to drive incremental revenue.
    • Plan your offer + promotional strategy
    • Use winning segmentation strategies for BFCM
    • BFCM daily sending guide

    Grow your audience

    Find high-quality subscribers who fit your target demographic, and prime them for purchase well before Black Friday.
    • List growith in Klaviyo
    • Grow your list with proven strategies
    • Sign-up form planning template

    Design your content

    Design value-driven campaigns and flows that are optimized for clicks and conversions.
    • Getting started with email templates
    • Design emails that convert
    • Best practices for designing emails with Canva
    • Build BFCM campaigns faster with these top AI prompts
    • Prepare your flows for BFCM

    Launch with confidence

    Get peace of mind before launching your first Black Friday campaign with Klaviyo.
    • Last minute BFCM checklist
    • Black Friday campaign best practices
    • Build better emails using personalization
    • Live office hours

    Review your results

    Evaluate your marketing performance. Celebrate your wins and identify areas of opportunity next year.
    • Reflect on your BFCM performance
    • Analyze your performance in Klaviyo
    • Compare your performance with benchmarks
    • Build your post-BFCM segments

    Program FAQs

    Yes! This self-paced learning program is completely free. All you need is a Klaviyo account to access the materials on Klaviyo Academy. The only piece of this program that is not free is if you would like extra help from a Klaviyo Partner.

    Program FAQs

    Join a supportive community of self-starters

    I LOVE LOVE LOVE your trainings on so many levels. The team is always awesome and I LEARN so much. It has helped so much. Thank YOU.

    Ready to crush your first BFCM with Klaviyo?

    Register Now